THE SPORTS LIFE

THE BUSINESS OF PLAYING.

Essays on the professionalized youth game, the second game every operator is ignoring, and two decades of building the places people play. New pieces every week.

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LATEST ESSAYS

  • The Second Game Gym

    THE SECOND GAME

    THE PLATFORM

    Your facility is full on Saturday and your business is empty on Monday. That gap is the whole opportunity.

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  • AI technology in sports

    THE BIGGEST FAN IN THE GYM

    SPORTS TECHNOLOGY

    Parents are deciding whether to trust AI in youth sports. Done right, it is not their biggest fear. It is their child's biggest fan, and education is how we get them there.

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  • Two coats in sports

    TWO COATS

    LEADERSHIP

    The suit ships. The smock makes it worth shipping. The joy is standing at the rack and choosing.

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ULTIMATE SESSIONS

THE FOUNDER’S MEMOIR

Fifteen sessions from a bedroom floor to an acquisition. The whole story, told once, start to finish.

START AT SESSION ONE ->
START AT SESSION ONE ->