SPORTS ENTREPRENEUR. SCALED TO 30+ MARKETS.
NOW HELPING OTHERS BUILD.
I built Ultimate Hoops from startup to acquisition by Life Time, Inc. in just 18 months, then scaled it into a multimillion-dollar national sports brand across 30+ North American markets, with over 20,000 members and 500 team members.
Unlike traditional consultants, I've walked in your shoes: launching digital products, building high-performing teams, forging NBA/WNBA partnerships, and executing profitable exits.
Through Arlt Consulting Co., I now guide sports entrepreneurs worldwide in creating scalable ventures primed for growth, acquisitions, and lasting impact.
“This is one of those times you feel confident about your purchase. Working with Alan and his team takes the guesswork out of the equation.”
— KennedyChukwuocha, Founder & CEO at Rock The Doc
Read more testimonials on Our Services page.
Arlt Consulting Co: Strategic Partnerships for Sports Businesses
Ongoing strategic guidance through your critical growth phases enables faster decisions, fewer costly mistakes, and accelerated revenue growth.
Our retainer-based advisory partnerships deliver executive-level expertise on demand, without the overhead of a full-time hire.
About Alan
I didn't just launch a sports company—I founded Ultimate Hoops in 2006, got it acquired by Life Time, Inc. in just 18 months, then spent over a decade scaling it into a multimillion-dollar powerhouse across 30+ North American markets.
I've done it all, and now I help sports entrepreneurs worldwide do the same.
CASE STUDY
ULTIMATE HOOPS
Schedule your P30 Session today and receive the complete Ultimate Hoops Case Study as a bonus—no additional cost.
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