SPORTS ENTREPRENEUR. SCALED TO 30+ MARKETS.

NOW HELPING OTHERS BUILD.

I built Ultimate Hoops from startup to acquisition by Life Time, Inc. in just 18 months, then scaled it into a multimillion-dollar national sports brand across 30+ North American markets, with over 20,000 members and 500 team members.

Unlike traditional consultants, I've walked in your shoes: launching digital products, building high-performing teams, forging NBA/WNBA partnerships, and executing profitable exits.

Through Arlt Consulting Co., I now guide sports entrepreneurs worldwide in creating scalable ventures primed for growth, acquisitions, and lasting impact.

Arlt Consulting 5-star ratings

This is one of those times you feel confident about your purchase. Working with Alan and his team takes the guesswork out of the equation.

— KennedyChukwuocha, Founder & CEO at Rock The Doc

Read more testimonials on Our Services page.

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Arlt Consulting Co: Strategic Partnerships for Sports Businesses

Ongoing strategic guidance through your critical growth phases enables faster decisions, fewer costly mistakes, and accelerated revenue growth.

Our retainer-based advisory partnerships deliver executive-level expertise on demand, without the overhead of a full-time hire.

About Alan

I didn't just launch a sports company—I founded Ultimate Hoops in 2006, got it acquired by Life Time, Inc. in just 18 months, then spent over a decade scaling it into a multimillion-dollar powerhouse across 30+ North American markets.

I've done it all, and now I help sports entrepreneurs worldwide do the same.

Read My Full Story >

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CASE STUDY

ULTIMATE HOOPS

Schedule your P30 Session today and receive the complete Ultimate Hoops Case Study as a bonus—no additional cost.

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