Every conversation, every project, every failed sports app I analyze points to the same truth. The industry is obsessed with serving the 1% who already have everything they need, while completely ignoring the 99% who just want to feel like their effort matters.

Most sports tech is solving the wrong problem.

You don't need your own gym to build a successful sports league. Soccer Shots proved this by starting in daycares and preschools, growing to $100M+ annually across 300+ franchises without owning a single facility.

The secret? Go where players already are.

Discover how immersive technology is revolutionizing live sports experiences, from portable streaming to massive, tech-first venues like The Sphere and Cosm.

Explore why the future of sports viewing is about to get bigger, bolder, and more immersive than ever before.