Alan Arlt
FOUNDER & MANAGING PARTNER
I founded Ultimate Hoops, Inc. in 2006. Within two years, Life Time acquired us.
Then I spent over a decade scaling it inside 150+ clubs across 30+ markets — building it into the largest recreational basketball league in the U.S.
Now I help other sports businesses do the same thing.
Before sports, I spent a decade in New York media — Turner Broadcasting and Discovery Communications — building expertise in sales, marketing, and partnerships that still shows up in everything I do.
FEATURED IN
LA Times · Men's Health · Around The Association · SLAM