Alan Arlt is a sports entrepreneur, operator, and strategic advisor recognized for building and scaling sports ventures.

Over nearly two decades, he has helped turn startup ideas into successful, multimillion-dollar operations through focused strategies in growth, operations, and partnerships.

As founder of Ultimate Hoops, Inc. in 2006, Alan created the premier recreational basketball league, expanding it across 30+ markets after its acquisition by Life Time, Inc. in 2008.

This yielded an 18x return on investment and grew the program into one of North America's largest, with over 20,000 members, 60 leagues, and multimillion-dollar revenue.

He led key initiatives, including the launch of the Basketball Skills Training division in 2016, which drove new revenue streams and accounted for roughly 70% of basketball earnings.

Alan also built partnerships with NBA and WNBA players like Kevin Love, Maya Moore, and Carmelo Anthony to offer camps, clinics, and national tournaments in Las Vegas and New York City, enhancing community involvement and brand reach.

Alan has been recognized as a top speaker at the Companies Inside Business Expo and featured in media outlets and podcasts for his insights on sports business and scaling.

An experienced speaker, Alan has shared practical advice on innovation, team building, and market expansion at industry events, emphasizing core elements like technology, customer experience, and human connections to drive lasting impact.

Prior to founding Ultimate Hoops, he spent a decade in New York City, building expertise in advertising sales, media, and marketing at Turner Broadcasting and Discovery Communications.

Today, he advises entrepreneurs and organizations worldwide on optimizing operations, leveraging AI to deliver competitive advantages in dynamic sports markets.