Ultimate Hoops.

Founded by Alan Arlt in 2006. (pictured)

Sold to Life Time in 2008 at 18x ROI

Scaled into the largest recreational basketball league in North America.

NBA & WNBA partnerships

National Tournaments in Las Vegas, New York City, and Dallas.

Multimillion-dollar revenue

Alan Arlt smiling in a group of people, some holding a camera or phone, in an indoor setting.
Work With Alan

ALAN’S CAREER HIGHLIGHTS

Founded Ultimate Hoops, Inc., a basketball company acquired by Life Time, Inc. after just 18 months, yielding an 18x return on investment.

Founded Ultimate Hoops, Inc., a basketball company acquired by Life Time, Inc. after just 18 months, yielding an 18x return on investment.

Celebrating the Life Time, Ultimate Hoops and Timberwolves partnership with Life Time CEO Bahram Akradi and the NBA's Kevin Love.

Celebrating the Life Time, Ultimate Hoops and Timberwolves partnership with Life Time CEO Bahram Akradi and the NBA's Kevin Love.

Voted a Top Speaker at the Companies Inside Business Expo at the Minneapolis Convention Center.

Voted a Top Speaker at the Companies Inside Business Expo at the Minneapolis Convention Center.

Under the Ultimate Hoops brand, led the transformation of basketball at Life Time to a thriving multi-million dollar operation with 500 passionate team members.

Under the Ultimate Hoops brand, led the transformation of basketball at Life Time to a thriving multi-million dollar operation with 500 passionate team members.

Partnered with top NBA and WNBA players and coaches to deliver youth basketball camps and clinics.

Partnered with top NBA and WNBA players and coaches to deliver youth basketball camps and clinics.

Launched Ultimate Hoops Basketball Skills Training division in 2016 to meet market demand, create new revenue streams, deliver higher profit margins, and grow Life Time membership dues.

Launched Ultimate Hoops Basketball Skills Training division in 2016 to meet market demand, create new revenue streams, deliver higher profit margins, and grow Life Time membership dues.

Produced high-demand annual Ultimate Hoops National Tournament events in Las Vegas and New York City with teams representing various markets.

Produced high-demand annual Ultimate Hoops National Tournament events in Las Vegas and New York City with teams representing various markets.

In 2022, founded Arlt Consulting Co. to help other sports business entrepreneurs launch and grow their ventures.

In 2022, founded Arlt Consulting Co. to help other sports business entrepreneurs launch and grow their ventures.

In The Media

Alan Arlt during construction of the Ultimate Hoops World Headquarters in Minneapolis.
Ultimate Hoops was featured in Men's Health Magazine
Ultimate Hoops featured in Men's Health magazine
Alan Arlt was the featured guest on the The Edge podcast.
Article on Alan Arlt, founder of Ultimate Hoops, Inc.
Feature article on Ultimate Hoops, Inc. in Men's Health Magazine

Latest Podcast Appearances

Other Media

Videos

Where It’s At: Ultimate Hoops NYC