FOUNDER, ARLT SPORTS VENTURES

I founded Ultimate Hoops in 2006. Within two years, Life Time acquired us. Then I spent over a decade scaling it inside 150+ clubs across 30+ markets — building it into the largest recreational basketball league in the country.

Now I help other sports businesses do the same thing.

Before sports, I spent a decade in New York media — Turner Broadcasting and Discovery Communications — selling and building media partnerships for the biggest brands in the world.

FEATURED IN

LA Times · Men’s Health · SLAM · Around The Association

If you want the full story, how a napkin in Austin, TX turned into a company that changed recreational sports, I’m writing it now.

It’s called Ultimate Sessions. A 15-week serialized memoir, publishing every Saturday morning on Substack.