FAQs

WHAT IS ARLT SPORTS VENTURES?

A consulting studio for sports operators. I work with youth sports organizations, facility and venue operators, event owners, and sports tech companies on one problem: turning what you've built into a business that compounds. The playbook is the one I ran myself — community first, then media, then data, then revenue.

ARE YOU AN INVESTMENT FIRM?

No. The name fools people. We don't buy sports businesses, we build them. If you're an investor looking at the sports market, I'm not your deal flow, but I probably know your space. Say so when you write.

WHO DOES THE WORK?

I do. The studio is me with twenty years of operating, no account managers, no handoffs. When an engagement needs a specialist, I bring in people I've worked with for years and stay accountable for the outcome. You hire me, you get me.

WHERE DID THE PLAYBOOK COME FROM?

I founded Ultimate Hoops in 2006 with six teams and built it into the largest adult basketball league in North America — acquired by Life Time, then scaled inside a Fortune 500 company. Twenty years on, the game never stops. Everything I do for clients descends from that build.

HOW DO ENGAGEMENTS WORK?

Three shapes. The Seat: fractional executive leadership until your full-time hire makes sense. The Sprint: two to six weeks on one hard problem. The Partnership: a quarter or longer, accountable for a number you pick. Outcomes, not hours as there is no hourly billing here. How I Work on the homepage has the details.

HOW DOES IT START?

Always the same way: a working session on your actual problem, booked on the Session page. The fee credits toward any engagement started within thirty days. If we're a fit, you'll know before the session ends.

DO YOU WORK OUTSIDE SPORTS?

Sports is the work. If your business lives next door — fitness, community, live events — and your problem is building a commercial engine, write anyway. I'll tell you quickly if I'm not the right person, and usually who is.

WHERE ARE YOU BASED?

Minneapolis. The work is national and most of it runs remote, inside your operating rhythm, and Seats and Partnerships include on-site time when the problem calls for it.

DO YOU ADVISE STARTUPS?

Quietly, yes. I hold a small number of advisory seats with early-stage sports companies for a few hours a month, structured simply. If that's what you're after, say so when you write.

DO YOU SPEAK?

Yes. Keynotes for operators and directors, including The Digital Professionalization of Youth Sports. The Speaking page has the flagship and what else is in the bag.

HOW FAST WILL I HEAR BACK?

Forty-eight hours, usually sooner. One form, a few sharp questions, so the reply can be useful instead of a scheduling dance: Connect.