Ultimate Sessions
A 15-week serialized founder’s memoir.
Every Saturday morning. Exclusively on Substack.
The real story of building Ultimate Hoops, from a napkin in a bar in Austin to a company that changed recreational sports forever.
No highlight reel. No revisionist history. Just the truth about what it takes to build something from nothing.
March 21 – July 4, 2026
Welcome To Sessions
March 21, 2026
Session 1: The Call
March 28, 2026
Session 2: The Bedroom Floor
April 4, 2026
Session 3: The Napkin
April 11, 2026
Session 4: Planting The Flag
April 18, 2026
The series publishes every Saturday at 7:00 AM Central. Subscribe so you don’t miss one.