FOUNDER | OPERATOR | WRITER
I build sports businesses. And write about what it actually takes.
Three decades turning ideas in sports into things people remember, then into things that last.
I started Ultimate Hoops in 2006 with a date on a calendar. Life Time bought it within two years.
I spent the next decade scaling it to 150+ clubs across 30+ North American markets.
Now I'm leading the build of AIM+, where 41,000 athletes and growing, compete, stream, and get recruited.
Less than two years from start to acquisition
Scaled to 150 clubs in 30+ North American markets
AI powered platform with ver 40,000 athletes
Work With Me
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Strategy Sprint
Diagnose growth blockers, map the revenue model, deliver a plan you can start Monday
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Growth Partnership
Embed with your team on go-to-market, tech, and revenue. In the work with you.
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Fractional Leadership
A seasoned operator leading the charge without the full-time overhead.
The Writing
The Sports Life
Essays on the business of sports. What's happening, and why it matters.
Ultimate Sessions
A 15-week founder's memoir. The real story of building Ultimate Hoops.