TURNING EVERY ATHLETE INTO A PRO
Arlt Consulting Co. designs powerful, legacy-building sports experiences, inspiring lifelong participation at every level.
Why Choose Arlt Consulting Co.?
Because today's sports brands need more than strategy—they need soul.
At Arlt Consulting, we build systems that make every athlete feel like a pro through technology, storytelling, and monetization rooted in emotional connection.
We bring:
Experience that scales – From founding Ultimate Hoops to leading national rollouts, we know how to turn bold ideas into lasting legacies.
Consumer-first mindset – We focus on how the athlete and fan feel, not just what they use, because experience is what drives retention, loyalty, and growth.
Innovation with purpose – AI, digital platforms, revenue models… we deploy tools to elevate human experience, not distract from it.
If you’re building something real, something that lasts, you’re in the right place.
“This is one of those times you feel confident about your purchase. Working with Alan and his team takes the guesswork out of the equation. He helped me design a website (with multiple functionalities) and structure it in a way that is manageable on my own if need be.
This coupled with his expertise from a strategy and business development standpoint make him a no-brainer when it comes to sports and consulting”
— KennedyChukwuocha, Founder & CEO at Rock The Doc
Read more testimonials on Our Services page.
From Startup to Acquisition: A CASE STUDY
Learn how Alan Arlt, Co-Founder and Principal Consultant at Arlt Consulting Co., turned Ultimate Hoops from a local basketball league into a nationally recognized brand, culminating in its acquisition by Life Time Fitness.