I love simplifying complicated things. 

I’ve learned during my professional career that things tend to get unnecessarily complicated, driven by insecurity, ego, or plain old ignorance.

When I was a kid, I was absolutely obsessed with Mattel Basketball, that classic handheld video game from the 80s. 

Little did I know back then that this simple little device would light a fire in me for basketball and push me to take my skills from the virtual court to the real one on my driveway.

As a sports business consultant, I understand the impact the Creative Cliff Illusion can have on entrepreneurs like us.

But here's the secret we must embrace: creativity is not a finite resource that diminishes over time. Instead, it's a bottomless wellspring of inspiration waiting to be tapped.