Start Here. Build the Future of Sports

Arlt Consulting Co. designs powerful, legacy-building sports experiences that inspire lifelong customers at every level.

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Why Choose US?

At Arlt Consulting, we build systems that make every user feel like a pro through technology, storytelling, and monetization rooted in emotional connection.

We bring:

  • Experience that scales – From founding Ultimate Hoops to leading national rollouts, we know how to turn bold ideas into lasting legacies.

  • Consumer-first mindset – We focus on how the athlete and fan feel, not just what they use, because experience is what drives retention, loyalty, and growth.

  • Innovation with purpose – AI, digital platforms, revenue models… we deploy tools to elevate human experience, not distract from it.

Arlt Consulting 5 star service

“This is one of those times you feel confident about your purchase. Working with Alan and his team takes the guesswork out of the equation.”

— KennedyChukwuocha, Founder & CEO at Rock The Doc

Read more testimonials on Our Services page.

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From Startup to Acquisition: A CASE STUDY

Learn how Alan Arlt, Co-Founder and Principal Consultant at Arlt Consulting Co., turned Ultimate Hoops from a local basketball league into a nationally recognized brand, culminating in its acquisition by Life Time Fitness.